Social media tip of the month: don’t “protect” or require approval for followers for accounts that you want to use specifically for real estate. Instead, if you want to have privacy, we highly suggest having a personal account for friends and families and another account specifically for your RE activities. You want potential clients to find you on social media and ideally to engage with you. If your accounts are private, they most likely will not go to the hassle of asking to connect/follow.
If you haven’t already, send us the links to your real estate social media profiles so we can promote you online!
Compliance tip: If we’re sponsoring you as an agent, make sure all of your social media, email signature, etc. shows “Elite Agents” instead of your old brokerage! You must also have both the TREC Consumer Protection Notice and your Information About Brokerage Services either on your social media profile or “one click away”. Having these on most social media profiles really isn’t practical so as long as your website link (or the bio page we create for you) is on your profile and the website has the links somewhere on the homepage, then you are compliant.
For Facebook, keep your personal profile but create a business page and promote that. That keeps your personal stuff private. Also, Facebook recently changed their rules so tools like CirclePix are no longer able to post to personal profiles, you must use a business page to get the automated social media posts. Creating a page is fairly easy, see this lesson for info.
Social Media Course
We have some lessons for utilizing social media for marketing and lead generation here. We’ll be adding more so be sure to check back.
